Solutions

Use-Case Segmentation
Your Custom Google Ads Strategies to Achieve Your Business Goals
Lead Gen Focus
Generate High-Quality Leads with Google Ads
Generate a steady flow of qualified leads from Google Ads. Search and Performance Max run as one system so you hit CPA and ROAS targets while building a predictable pipeline of calls and inquiries. Targeting adapts to market shifts to reach the right buyers at the right moment, and campaigns are refined continuously to cut waste and lift ROI. You get high-intent leads ready to convert and room to scale with control.
E-commerce Focus
Boost Online Sales with PPC
Unlock sustained eCommerce growth with a comprehensive approach using Google Shopping and Performance Max campaign management. Our strategies cover every stage of the customer journey, from product discovery to purchase, optimizing product feeds to improve visibility and attract high-intent shoppers. With granular feed optimization, products are matched with the right audience, boosting conversions and minimizing wasted spend. Expertly managed campaigns ensure budgets are allocated efficiently for maximum reach and competitive positioning, leading to higher revenue, stronger ROAS, and scalable growth. Achieve long-term profitability with a data-driven strategy.
Local Focus
Dominate Your Local Market
Local advertising requires a strategic approach to ensure your business is visible to the right audience at the right time. By using geo-targeting and precision-based ads, you can reach individuals actively searching for services in your area. This maximizes your budget, increasing visibility in local searches, map listings, and mobile results. The goal is to boost foot traffic, generate calls from qualified leads, and strengthen your community presence. Local campaigns allow flexibility to promote offers, events, or services while ensuring continuous optimization to stay effective, helping your business grow and stay top-of-mind for local customers.
B2B Focus
Close Big Deals with Precision
Effective B2B marketing requires more than just a standard approach. With longer sales cycles and the need to reach high-value decision-makers, Google Ads campaigns for B2B must be strategic and adaptable. Our approach focuses on understanding the B2B landscape, from account-based targeting to nurturing prospects through every funnel stage. By leveraging industry data and advanced advertising tools, campaigns are continuously refined to improve visibility, drive qualified traffic, and boost conversions. We focus on generating sales-qualified leads (SQLs) ready for engagement while maximizing ROI. Businesses benefit from transparent metrics, actionable insights, and ongoing optimization, ensuring alignment with long-term growth goals and measurable outcomes.
SaaS Focus
Scale SaaS Growth Profitably
Success in the SaaS landscape requires a tailored approach to digital advertising, addressing the unique challenges of the industry. Effective SaaS marketing strategies focus on attracting high-value users, nurturing leads through the funnel, and converting free trials to active subscriptions. Campaigns highlight your software’s value proposition, targeting decision-makers and influencers. Performance data from GA4 and CRM systems informs optimizations, ensuring efficient ad spend allocation. Emphasis is placed on growing monthly recurring revenue (MRR), improving customer lifetime value (LTV), and achieving scalable growth. These strategies help acquire engaged users, reduce churn, and drive long-term subscription growth, enabling you to exceed revenue targets.
Generate High-Quality Leads with Google Ads
Generate a steady flow of qualified leads from Google Ads. Search and Performance Max run as one system so you hit CPA and ROAS targets while building a predictable pipeline of calls and inquiries. Targeting adapts to market shifts to reach the right buyers at the right moment, and campaigns are refined continuously to cut waste and lift ROI. You get high-intent leads ready to convert and room to scale with control.
Boost Online Sales with PPC
Unlock sustained eCommerce growth with a comprehensive approach using Google Shopping and Performance Max campaign management. Our strategies cover every stage of the customer journey, from product discovery to purchase, optimizing product feeds to improve visibility and attract high-intent shoppers. With granular feed optimization, products are matched with the right audience, boosting conversions and minimizing wasted spend. Expertly managed campaigns ensure budgets are allocated efficiently for maximum reach and competitive positioning, leading to higher revenue, stronger ROAS, and scalable growth. Achieve long-term profitability with a data-driven strategy.
Dominate Your Local Market
Local advertising requires a strategic approach to ensure your business is visible to the right audience at the right time. By using geo-targeting and precision-based ads, you can reach individuals actively searching for services in your area. This maximizes your budget, increasing visibility in local searches, map listings, and mobile results. The goal is to boost foot traffic, generate calls from qualified leads, and strengthen your community presence. Local campaigns allow flexibility to promote offers, events, or services while ensuring continuous optimization to stay effective, helping your business grow and stay top-of-mind for local customers.
Close Big Deals with Precision
Effective B2B marketing requires more than just a standard approach. With longer sales cycles and the need to reach high-value decision-makers, Google Ads campaigns for B2B must be strategic and adaptable. Our approach focuses on understanding the B2B landscape, from account-based targeting to nurturing prospects through every funnel stage. By leveraging industry data and advanced advertising tools, campaigns are continuously refined to improve visibility, drive qualified traffic, and boost conversions. We focus on generating sales-qualified leads (SQLs) ready for engagement while maximizing ROI. Businesses benefit from transparent metrics, actionable insights, and ongoing optimization, ensuring alignment with long-term growth goals and measurable outcomes.
Scale SaaS Growth Profitably
Success in the SaaS landscape requires a tailored approach to digital advertising, addressing the unique challenges of the industry. Effective SaaS marketing strategies focus on attracting high-value users, nurturing leads through the funnel, and converting free trials to active subscriptions. Campaigns highlight your software’s value proposition, targeting decision-makers and influencers. Performance data from GA4 and CRM systems informs optimizations, ensuring efficient ad spend allocation. Emphasis is placed on growing monthly recurring revenue (MRR), improving customer lifetime value (LTV), and achieving scalable growth. These strategies help acquire engaged users, reduce churn, and drive long-term subscription growth, enabling you to exceed revenue targets.
Google Ads Channels
Comprehensive Google Ads Management Services
End-to-end management of your campaigns, from strategic planning and execution to continuous optimization for measurable results.
Audit & Growth Strategy
An effective account audit evaluates current performance to pinpoint growth opportunities. This analysis informs a tailored strategy, designed to maximize your return on investment and ensure you achieve key business goals. It’s the essential first step toward unlocking your account’s full potential.
Search Campaign Setup
Setting up a successful search campaign starts with deep keyword research and compelling ad copy. We use precise targeting to reach your ideal audience, ensuring every click counts. Our transparent, ROI-focused strategies are designed to deliver clear, measurable results and drive business growth.
Shopping Ads
Boost eCommerce sales with product-focused campaigns that showcase your inventory directly in search results. We optimize product feeds, manage bids, and structure campaigns for maximum profitability.
Display Network
Build brand awareness and re-engage website visitors with visually appealing banner ads across Google’s Display Network. Perfect for nurturing prospects and staying top-of-mind throughout their buying journey.
Demand Gen
Leverage Google’s newest AI-powered campaigns to drive demand across YouTube, Discover, and Gmail. Perfect for generating awareness and engagement with highly visual formats.
YouTube Ads
Engage your audience with compelling video content that drives brand awareness and conversions. From skippable ads to bumper campaigns, we create video strategies that resonate with your target market.
Use-Case Segmentation
Driving Your Goals with Collaborative Google Ads Management
1. Deep Campaign & Audience Research

We analyze your market, competitors, and customer behavior to identify the most profitable opportunities and create detailed buyer personas.
2. Strategic Ad Copy & Creative Development

Our team crafts compelling ad copy that speaks directly to your audience’s pain points and motivations, then tests multiple variations to find top performers.
3. Smart Budget Allocation & Bid Strategy

We distribute your budget across campaigns and keywords based on performance data, using automated and manual bidding strategies to maximize ROI.
4. Conversion Tracking Setup
Proper tracking is crucial for campaign success. We implement comprehensive conversion tracking to measure every lead, sale, and valuable action.
5. Continuous Optimization & Scaling
We monitor campaigns daily, making data-driven adjustments to keywords, bids, ad copy, and targeting to improve performance week over week.
6. Transparent Performance Reporting
Receive detailed monthly reports showing exactly how your campaigns perform, including transparent ppc reporting with clear ROI metrics and actionable insights.

We analyze your market, competitors, and customer behavior to identify the most profitable opportunities and create detailed buyer personas.

Our team crafts compelling ad copy that speaks directly to your audience’s pain points and motivations, then tests multiple variations to find top performers.

We distribute your budget across campaigns and keywords based on performance data, using automated and manual bidding strategies to maximize ROI.
Proper tracking is crucial for campaign success. We implement comprehensive conversion tracking to measure every lead, sale, and valuable action.
We monitor campaigns daily, making data-driven adjustments to keywords, bids, ad copy, and targeting to improve performance week over week.
Receive detailed monthly reports showing exactly how your campaigns perform, including transparent ppc reporting with clear ROI metrics and actionable insights.
Everything Your Google Ads Needs for Predictable Growth
You get full-funnel coverage with no gaps, so every dollar works harder. If something’s missing, we add it in your free plan.
- Offline Conversion Tracking
- Custom YouTube Audiences
- Remarketing List For Search Ads
- Single Keyword Ad Groups
- Bidding Strategy Variety
- Copy Testing In Ads
- Keyword Tapering
- Geographic Bid Adjustments
- New Keyword Expansions
- Display Ad Opportunities
- Email Marketing Insights
- Social Media Marketing Enhancement
- Retargeting Improvements
- New Creative Ad Launches
- Time Based Split Testing
- Conversion Quality Improving
- Tailored Dashboard Reporting
- Efficient Shopping Campaigns
- Conversion Intent Grouping
- Negative Keyword Additions
- New Google Ad Betas
- Sales Level Tracking
You see where profit comes from and how to grow it, dollar for dollar.
TIMELINE
Each project is unique. However, here is the standard workflow we follow.

Why choose us
Why You Get Better Results With Us
ADV Advantage is your advertising advantage over your competitors. We focus on the goal and return on investment, we use strategies that take the business to a new level of income.
Experience
We've got more than 12 years of experience in electronic business including development and managing a huge amount of PPC-companies in different B2C and B2B areas.
Skills
ADV Advantage is a certificated Google partner. We only use best practices and improve our methodology all the time.
Reputation
We act and prove it by numbers. Our customer's reviews talk about our reputation more than we're able to do.
Focus on ROI
We help to use marketing budget the most effectively to raise conversion rate and ROI index.
Approach
Advanced research of each project and focus on achieving the goals with its best results. Our customer's success is our success too!
Transparency
You'll be always aware of your advertising effectiveness due to our detailed Google Data Studio reports.
Boost your effectiveness
During your complimentary audit, we’ll analyze your current campaigns (or research your market if you’re new to Google Ads) and provide specific recommendations to improve performance and reduce wasted spend.
Get your free Ads auditcase studies
How we boosted a Korean cosmetics online store’s revenue by 392% with Google Ads
CLIENT NIASHA is an online cosmetics store in Switzerland specializing in Korean brands. More than 70 product brands are represented […]
How we boosted revenue for PVC Fencing Specialists by 581% with Google Ads.
CLIENT Queensland Fencing Specialists is a Brisbane and Gold Coast-based company specializing in the installation of customized PVC fences. CHALLENGE […]
Customer reviews
FAQ
Do you have a question?
If you can’t find an answer, we promise to get back to you within the hour.
How much should I spend on Google Ads?
We recommend starting with $3,000-$5,000 monthly for most businesses, allowing sufficient data collection and optimization. However, we work with budgets as low as $1,000 and scale up based on performance.
Do you manage Shopping and YouTube campaigns too?
How soon will I see results from Google Ads?
What makes ADV Advantage different from other Google Ads agencies?
Ready to Grow with Google Ads?
Stop letting competitors capture your potential customers. Partner with ADV Advantage and transform your Google Ads investment into a predictable revenue generator.
Our guarantee:
- Transparent reporting
- ROI-driven results
- No long-term contracts