How to Optimize Google Ads for Black Friday: Strategies and Tools
Are Google’s automated solutions enough to benefit from the discount season, such as 11.11, Black Friday, or Cyber Monday? According […]
Do not underestimate Dynamic Search Ads
When forming the search feed, Google Search values the relevance of the result to the user’s query the most. This
Mobile App Marketing in Google Ads
How many marketers does it take to launch an app? One to write a catchy description, and twenty to explain
Discounted products in Google Shopping: How to stand out from the competition?
The approaching shopping season is the best time to get a large number of conversions for product groups that have
The influence of emotional content on the perception of Google advertising
There is a lot of discussion about consumer psychology in advertising in marketing circles, which is becoming even more vivid
Key stages of the brand penetration strategy: from analysis to monitoring
Introducing a new brand or product to the market is a complex task that requires careful planning and a strategic
Benefits of advertising on Google Maps for business: How to set up
Advertising on Google Maps is a powerful tool that allows businesses to capture the attention of customers when they are
Google Tag Manager: Popular tags and variables for web analytics
Google Tag Manager (GTM) is a powerful tool for managing tags on a website without the need to interfere with
Bidding on Google Ads: The power of the manual versus the magic of the automatic
Google Ads campaigns require not only creativity in content, but also an understanding of effective bid management strategies. The right
Achieving success in PPC advertising by understanding the B2B client
The competitive environment of PPC marketing requires a clear understanding of the goals of marketing activities. Failure to understand the