Being first in Google Ads doesn’t always mean winning
In the Google Ads dashboard, the number “1” looks tempting. It whispers: “This is the top of the search results. […]
AI-Generated Creative: A Practical Field Guide for Small Businesses
The term generative content has travelled a long way in just half a year. In January 2025, Google Marketing Live
PMax: a Practical Guide to Higher Return without the Black-Box Blues
Why Performance Max matters in 2025 Performance Max (PMAX) is Google’s newest campaign type that lets one budget, one set
AI Overviews: the new search-layer every PPC specialist must account for
Introduction In May 2024 Google officially moved AI Overviews from the experimental Labs environment to the core results page. The
PPC Psychographics: Targeting Mindsets, Not Just Demographics
For years, PPC (Pay-Per-Click) advertising has leaned heavily on standard demographic targeting — age, gender, income, geography. These parameters are
CPV in Google Ads: When a View Becomes Currency
Imagine you’re not paying for clicks, impressions, or conversions. You’re paying just for someone to… watch. That’s CPV — Cost
The Evolution and Rise of UGC: From Casual Reviews to a Marketing Phenomenon
User Generated Content (UGC) wasn’t born in a marketing lab — it emerged as a natural evolution of consumer behavior.
Is Search Advertising Dying in eCommerce?
When “buy sneakers online” ruled the game There was a time when launching a search campaign in Google Ads was
The Automation Tsunami: Are We Still in Charge?
The world of PPC isn’t what it used to be. Remember when we had full control over keywords, bids, and
How Sports Advertising Turns Fans into Loyal Customers
Big Passion Means Big Audience Let’s be real: finding a more emotionally invested audience than sports fans is tough. They