Budget size doesn’t matter: how to get the most out of PPC
Today’s contextual advertising industry dictates its own rules for businesses. It doesn’t even matter how big it is, because every […]
Understanding Smart Bidding in Google Ads
Smart Bidding is the next stage in the development of a PPC specialist and Google Ads account after learning all
Click Fraud in PPC Advertising: Threats and Prevention
Fake clicks (or click fraud) in PPC (Pay-Per-Click) advertising refer to intentional or fraudulent clicks on ads with the purpose
Using AI to optimize Merchant Center product feed
Each of the last few years has been a year of artificial intelligence. From the moment of its emergence to
3 marketing tactics that will become outdated in 2025
At the end of 2024, your author of the ADV Advantage blog article also could not resist the temptation to
The secret of successful marketing: traditional methods and digital tools
If you’ve been avoiding using traditional or online marketing for some reason, this ADV Advantage blog post aims to convince
These hidden issues are killing your conversions, seriously
An optimized landing page, detailed work with keywords and minus words, and proper work with bidding at the auction are
All about Google banner ads: How to stand out with your own creatives?
Traditional outdoor banner advertising has successfully integrated into the digital world, as it is hard to imagine websites without it.
Targeting options for a PPC specialist
Pay-Per-Click (PPC) advertising is one of the most effective ways to attract a target audience and increase your business’s visibility.
How to identify the target audience and create a customer profile
How much time do you spend on researching the ideal customer for your or your client’s business? If you are