Is Search Advertising Dying in eCommerce?
When “buy sneakers online” ruled the game There was a time when launching a search campaign in Google Ads was […]
The Automation Tsunami: Are We Still in Charge?
The world of PPC isn’t what it used to be. Remember when we had full control over keywords, bids, and
How Sports Advertising Turns Fans into Loyal Customers
Big Passion Means Big Audience Let’s be real: finding a more emotionally invested audience than sports fans is tough. They
How AI and Midjourney are changing Meta Ads
The world today is full of AI tools that are actively changing business processes and everyday life. From chatbots to
Target audience segmentation: how to speak the language of the client
What is target audience segmentation? Target audience segmentation is not just a buzzword from marketing textbooks, but a real necessity
Cross-platform remarketing: how to get your customer back wherever they are
What is cross-platform remarketing? Imagine this: a user visits your website, browses your products, even puts something in the cart,
The 1-Second Rule: How to Capture User Attention Fast
Did you know that the average human concentration time is less than that of a goldfish? In 2015, researchers from
How VPN makes life better for advertisers
Imagine a marketer working on an international advertising campaign. They research markets, analyze user behavior, and test content in different
Optimization of your Google Ads account: What are ad modifiers?
The greatest success for search advertising is to remain relevant regardless of user requests. The path to this success is
Hyperlocal Marketing: How to Attract Local Customers
For many years, local businesses have remained in the shadows compared to global businesses in terms of advertising investment. Indeed,