How to Reboot Your PMax Campaign in Google Ads
At ADV Advantage, we know that Performance Max isn’t just another Google Ads format — it’s a whole new center […]
Ad Smarter, Not Harder: Contextual PPC in 2025
In today’s ADV Advantage blog post we’ll explore how contextual orientation is driving multimedia ad evolution in Google Ads and why
Feed-Only Performance Max: when the feed does it all
Performance Max already sounds like something revolutionary. Google introduced a world where artificial intelligence decides who sees what, when, and
Being first in Google Ads doesn’t always mean winning
In the Google Ads dashboard, the number “1” looks tempting. It whispers: “This is the top of the search results.
AI-Generated Creative: A Practical Field Guide for Small Businesses
The term generative content has travelled a long way in just half a year. In January 2025, Google Marketing Live
PMax: a Practical Guide to Higher Return without the Black-Box Blues
Why Performance Max matters in 2025 Performance Max (PMAX) is Google’s newest campaign type that lets one budget, one set
AI Overviews: the new search-layer every PPC specialist must account for
Introduction In May 2024 Google officially moved AI Overviews from the experimental Labs environment to the core results page. The
PPC Psychographics: Targeting Mindsets, Not Just Demographics
For years, PPC (Pay-Per-Click) advertising has leaned heavily on standard demographic targeting — age, gender, income, geography. These parameters are
CPV in Google Ads: When a View Becomes Currency
Imagine you’re not paying for clicks, impressions, or conversions. You’re paying just for someone to… watch. That’s CPV — Cost
The Evolution and Rise of UGC: From Casual Reviews to a Marketing Phenomenon
User Generated Content (UGC) wasn’t born in a marketing lab — it emerged as a natural evolution of consumer behavior.