The importance of using email newsletters for online business

Modern online business has become extremely competitive, and the right marketing tool can give you a competitive edge. One of these tools is the use of email newsletters. In this article, we’ll look at the importance of using email newsletters for online business and provide recommendations on the most popular email marketing services.

Facts about email for ecommerce:

• in 2020, more than half of the world’s population (more than 4 billion) has an email;
• Almost half of marketers (42% according to contentmarketinginstitute.com) say that email marketing is the most important tool for their marketing strategies;
• ROAS in email marketing is 4200%;
• 21% of emails are read within the first hour after conversion;
• Email advertising persuades conversion in 50.7% of cases.

Efficiency of information interaction

One of the key advantages of using email newsletters is the ability to effectively communicate with your audience. Regular newsletters allow you to send customers important information about your products, company news, and special offers. This creates a convenient communication channel and keeps customers interested. Email has never lost its importance for the user, being equivalent to traditional mail, and emails even with promotional content are usually paid more attention than contextual advertising on the Internet.

Increase customer loyalty

Email newsletters play an important role in increasing customer loyalty. Regular communication with customers via email allows you to build relationships, provide personalized offers, and respond to their needs. This contributes to a positive brand impression and increases the likelihood of repeat purchases. Email campaigns should balance the quantity with the value to the recipient. It’s important to emphasize the importance of both the email and the user to your brand.

Increase conversions

Email marketing is a powerful tool for increasing conversions. By carefully studying consumer behavior and sending price offers, you can encourage them to make purchases. Special promotions, discounts, and customized offers sent via email can be very attractive to your audience. For example, as soon as a customer receives their product/service (usually a few days after placing an order), it’s important to thank them for it and encourage them to make another purchase.

Marketing automation

One of the key advantages of using specialized email marketing services is the ability to automate marketing campaigns. With automation, you can create and send out various messages based on customer behavior, respond to their actions, and build effective sales funnels. Automation allows you to save time and resources on the technical aspects of email marketing, focusing on creating creative templates and your own approach to email marketing.

Analytics and performance tracking

Another advantage of using email newsletters is the ability to use analytical tools to track campaign performance. Services send data on opens, clicks, conversions, and other metrics, which allows you to adjust your strategy in time and increase the effectiveness of your marketing efforts. Analytical data not only allows you to get the results of your work, but also to correlate them with the goals of your marketing strategy and combine them with other types of advertising available in Google Ads.

Recommendations for email marketing services

There are many services on the market for email campaigns. Here are some of the most popular and effective ones:

• Mailchimp: This is one of the most popular services that allows you to create, track, and optimize email campaigns. Its intuitive interface and a number of useful features make it ideal for beginners.
• Sendinblue: An excellent service for those looking for not only email campaigns but also SMS marketing. It also offers powerful automation and analytics tools.
• Constant Contact: Specializes in creating professional email campaigns and provides convenient tools for designing and tracking results.

Most services are not limited to sending emails to email addresses, so you shouldn’t ignore instant messengers, SMS, push notifications, and other channels of communication with your customers. These services provide comprehensive data on the funds used, so you can plan ahead and adjust your advertising budget depending on your business needs.

Conclusion

Email newsletters are an important part of a successful online business. Not only do they facilitate effective communication with customers, but they also increase loyalty, boost conversions, and enable the automation of marketing processes. Choosing the right email marketing service plays an important role in achieving success, and the above recommendations can help you choose the best tool for your business.