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retargeting

Define the differences between remarketing and retargeting

Even experienced marketers use the terms remarketing and retargeting interchangeably. In fact, the concepts, which are similar in meaning, have […]

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30.11.2023
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Most recent industry insights

retargeting

What is audience targeting in Google Ads?

Audience targeting in Google Ads is a strategic approach to an advertising campaign aimed at maximizing the attention of the […]

04.02.2023
7 min read

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