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Psychological

PPC Psychographics: Targeting Mindsets, Not Just Demographics

For years, PPC (Pay-Per-Click) advertising has leaned heavily on standard demographic targeting — age, gender, income, geography. These parameters are […]

[email protected]
04.06.2025
16 min read
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Most recent industry insights

Psychological

The influence of emotional content on the perception of Google advertising

There is a lot of discussion about consumer psychology in advertising in marketing circles, which is becoming even more vivid […]

29.04.2024
7 min read

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