Blog / PPC
PPC Psychographics: Targeting Mindsets, Not Just Demographics
For years, PPC (Pay-Per-Click) advertising has leaned heavily on standard demographic targeting — age, gender, income, geography. These parameters are […]
Most recent industry insights
The 1-Second Rule: How to Capture User Attention Fast
Did you know that the average human concentration time is less than that of a goldfish? In 2015, researchers from […]
How VPN makes life better for advertisers
Imagine a marketer working on an international advertising campaign. They research markets, analyze user behavior, and test content in different […]
Hyperlocal Marketing: How to Attract Local Customers
For many years, local businesses have remained in the shadows compared to global businesses in terms of advertising investment. Indeed, […]
Budget size doesn’t matter: how to get the most out of PPC
Today’s contextual advertising industry dictates its own rules for businesses. It doesn’t even matter how big it is, because every […]
3 marketing tactics that will become outdated in 2025
At the end of 2024, your author of the ADV Advantage blog article also could not resist the temptation to […]
The secret of successful marketing: traditional methods and digital tools
If you’ve been avoiding using traditional or online marketing for some reason, this ADV Advantage blog post aims to convince […]
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Get a free growth strategyHow VPN makes life better for advertisers
Imagine a marketer working on an international advertising campaign. They research markets, analyze user behavior, and test content in different […]
Hyperlocal Marketing: How to Attract Local Customers
For many years, local businesses have remained in the shadows compared to global businesses in terms of advertising investment. Indeed, […]
Budget size doesn’t matter: how to get the most out of PPC
Today’s contextual advertising industry dictates its own rules for businesses. It doesn’t even matter how big it is, because every […]
3 marketing tactics that will become outdated in 2025
At the end of 2024, your author of the ADV Advantage blog article also could not resist the temptation to […]
The secret of successful marketing: traditional methods and digital tools
If you’ve been avoiding using traditional or online marketing for some reason, this ADV Advantage blog post aims to convince […]
Targeting options for a PPC specialist
Pay-Per-Click (PPC) advertising is one of the most effective ways to attract a target audience and increase your business’s visibility. […]
Achieving success in PPC advertising by understanding the B2B client
The competitive environment of PPC marketing requires a clear understanding of the goals of marketing activities. Failure to understand the […]
The magic of PPC: How to choose the best agency for your business and impress your competitors
Internet advertising has become a necessity for any modern business, and the PPC (Pay-Per-Click) system in Google Ads is an […]
Define the differences between remarketing and retargeting
Even experienced marketers use the terms remarketing and retargeting interchangeably. In fact, the concepts, which are similar in meaning, have […]
7 non-obvious ways to be the first in digital PPC advertising
The biggest challenge of digital marketing is the dynamic and constantly evolving environment that forces marketers to look for more […]