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What ChatGPT Shopping is and why all of a sudden it matters
ChatGPT started as a general-purpose assistant: a spot to request a rapid recipe, a snippet of code, or an explanation […]
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How to Reboot Your PMax Campaign in Google Ads
At ADV Advantage, we know that Performance Max isn’t just another Google Ads format — it’s a whole new center […]
PMax: a Practical Guide to Higher Return without the Black-Box Blues
Why Performance Max matters in 2025 Performance Max (PMAX) is Google’s newest campaign type that lets one budget, one set […]
Minus words for PMax campaigns in Google Ads
Artificial intelligence is increasingly being added to the functionality of information systems, and the world’s largest e-commerce platform Google Ads […]
The importance of keywords in paid search
Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same […]
Performance Max with Google ADS: Marketers and Artificial Intelligence
For more than a year now, the Performance Max Google Ads, a universal type of advertising campaign, has taken over […]
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Get a free growth strategyPMax: a Practical Guide to Higher Return without the Black-Box Blues
Why Performance Max matters in 2025 Performance Max (PMAX) is Google’s newest campaign type that lets one budget, one set […]
Minus words for PMax campaigns in Google Ads
Artificial intelligence is increasingly being added to the functionality of information systems, and the world’s largest e-commerce platform Google Ads […]
The importance of keywords in paid search
Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same […]
Performance Max with Google ADS: Marketers and Artificial Intelligence
For more than a year now, the Performance Max Google Ads, a universal type of advertising campaign, has taken over […]