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PPC Psychographics: Targeting Mindsets, Not Just Demographics
For years, PPC (Pay-Per-Click) advertising has leaned heavily on standard demographic targeting — age, gender, income, geography. These parameters are […]
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The 1-Second Rule: How to Capture User Attention Fast
Did you know that the average human concentration time is less than that of a goldfish? In 2015, researchers from […]
Click Fraud in PPC Advertising: Threats and Prevention
Fake clicks (or click fraud) in PPC (Pay-Per-Click) advertising refer to intentional or fraudulent clicks on ads with the purpose […]
3 marketing tactics that will become outdated in 2025
At the end of 2024, your author of the ADV Advantage blog article also could not resist the temptation to […]
How to identify the target audience and create a customer profile
How much time do you spend on researching the ideal customer for your or your client’s business? If you are […]
Key stages of the brand penetration strategy: from analysis to monitoring
Introducing a new brand or product to the market is a complex task that requires careful planning and a strategic […]
Benefits of advertising on Google Maps for business: How to set up
Advertising on Google Maps is a powerful tool that allows businesses to capture the attention of customers when they are […]
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Get a free growth strategyClick Fraud in PPC Advertising: Threats and Prevention
Fake clicks (or click fraud) in PPC (Pay-Per-Click) advertising refer to intentional or fraudulent clicks on ads with the purpose […]
3 marketing tactics that will become outdated in 2025
At the end of 2024, your author of the ADV Advantage blog article also could not resist the temptation to […]
How to identify the target audience and create a customer profile
How much time do you spend on researching the ideal customer for your or your client’s business? If you are […]
Key stages of the brand penetration strategy: from analysis to monitoring
Introducing a new brand or product to the market is a complex task that requires careful planning and a strategic […]
Benefits of advertising on Google Maps for business: How to set up
Advertising on Google Maps is a powerful tool that allows businesses to capture the attention of customers when they are […]
How to get reviews for your business and understand buyer behavior
Getting user reviews is a key element of a successful strategy for online businesses. Reviews not only provide information about […]
Innovation revolution: How AI is impacting business and changing the game
Modern business is gradually beginning to understand the ways to use the limitless possibilities of artificial intelligence. These trends are […]