Blog / Google Ads
Ad Smarter, Not Harder: Contextual PPC in 2025
In today’s ADV Advantage blog post we’ll explore how contextual orientation is driving multimedia ad evolution in Google Ads and why […]
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Being first in Google Ads doesn’t always mean winning
In the Google Ads dashboard, the number “1” looks tempting. It whispers: “This is the top of the search results. […]
PPC Psychographics: Targeting Mindsets, Not Just Demographics
For years, PPC (Pay-Per-Click) advertising has leaned heavily on standard demographic targeting — age, gender, income, geography. These parameters are […]
How AI and Midjourney are changing Meta Ads
The world today is full of AI tools that are actively changing business processes and everyday life. From chatbots to […]
Cross-platform remarketing: how to get your customer back wherever they are
What is cross-platform remarketing? Imagine this: a user visits your website, browses your products, even puts something in the cart, […]
Hyperlocal Marketing: How to Attract Local Customers
For many years, local businesses have remained in the shadows compared to global businesses in terms of advertising investment. Indeed, […]
These hidden issues are killing your conversions, seriously
An optimized landing page, detailed work with keywords and minus words, and proper work with bidding at the auction are […]
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Get a free growth strategyPPC Psychographics: Targeting Mindsets, Not Just Demographics
For years, PPC (Pay-Per-Click) advertising has leaned heavily on standard demographic targeting — age, gender, income, geography. These parameters are […]
How AI and Midjourney are changing Meta Ads
The world today is full of AI tools that are actively changing business processes and everyday life. From chatbots to […]
Cross-platform remarketing: how to get your customer back wherever they are
What is cross-platform remarketing? Imagine this: a user visits your website, browses your products, even puts something in the cart, […]
Hyperlocal Marketing: How to Attract Local Customers
For many years, local businesses have remained in the shadows compared to global businesses in terms of advertising investment. Indeed, […]
These hidden issues are killing your conversions, seriously
An optimized landing page, detailed work with keywords and minus words, and proper work with bidding at the auction are […]
All about Google banner ads: How to stand out with your own creatives?
Traditional outdoor banner advertising has successfully integrated into the digital world, as it is hard to imagine websites without it. […]
Targeting options for a PPC specialist
Pay-Per-Click (PPC) advertising is one of the most effective ways to attract a target audience and increase your business’s visibility. […]
Mobile App Marketing in Google Ads
How many marketers does it take to launch an app? One to write a catchy description, and twenty to explain […]
The influence of emotional content on the perception of Google advertising
There is a lot of discussion about consumer psychology in advertising in marketing circles, which is becoming even more vivid […]
The magic of PPC: How to choose the best agency for your business and impress your competitors
Internet advertising has become a necessity for any modern business, and the PPC (Pay-Per-Click) system in Google Ads is an […]
How to create ads on competitors in Google Ads
An e-commerce marketing strategy involves many ways to customize advertising, including targeting competitors. This approach has its advantages and disadvantages, […]
Minus words for PMax campaigns in Google Ads
Artificial intelligence is increasingly being added to the functionality of information systems, and the world’s largest e-commerce platform Google Ads […]
7 non-obvious ways to be the first in digital PPC advertising
The biggest challenge of digital marketing is the dynamic and constantly evolving environment that forces marketers to look for more […]
Performance Max with Google ADS: Marketers and Artificial Intelligence
For more than a year now, the Performance Max Google Ads, a universal type of advertising campaign, has taken over […]
What is audience targeting in Google Ads?
Audience targeting in Google Ads is a strategic approach to an advertising campaign aimed at maximizing the attention of the […]