Most recent industry insights

How to Reboot Your PMax Campaign in Google Ads

At ADV Advantage, we know that Performance Max isn’t just another Google Ads format — it’s a whole new center […]

Ad Smarter, Not Harder: Contextual PPC in 2025

In today’s ADV Advantage blog post we’ll explore how contextual orientation is driving multimedia ad evolution in Google Ads and why […]

AI-Generated Creative: A Practical Field Guide for Small Businesses

The term generative content has travelled a long way in just half a year. In January 2025, Google Marketing Live […]

How AI and Midjourney are changing Meta Ads

The world today is full of AI tools that are actively changing business processes and everyday life. From chatbots to […]

Understanding Smart Bidding in Google Ads

Smart Bidding is the next stage in the development of a PPC specialist and Google Ads account after learning all […]

Using AI to optimize Merchant Center product feed

Each of the last few years has been a year of artificial intelligence. From the moment of its emergence to […]

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Ad Smarter, Not Harder: Contextual PPC in 2025

In today’s ADV Advantage blog post we’ll explore how contextual orientation is driving multimedia ad evolution in Google Ads and why […]

AI-Generated Creative: A Practical Field Guide for Small Businesses

The term generative content has travelled a long way in just half a year. In January 2025, Google Marketing Live […]

How AI and Midjourney are changing Meta Ads

The world today is full of AI tools that are actively changing business processes and everyday life. From chatbots to […]

Understanding Smart Bidding in Google Ads

Smart Bidding is the next stage in the development of a PPC specialist and Google Ads account after learning all […]

Using AI to optimize Merchant Center product feed

Each of the last few years has been a year of artificial intelligence. From the moment of its emergence to […]

Bidding on Google Ads: The power of the manual versus the magic of the automatic

Google Ads campaigns require not only creativity in content, but also an understanding of effective bid management strategies. The right […]

Innovation revolution: How AI is impacting business and changing the game

Modern business is gradually beginning to understand the ways to use the limitless possibilities of artificial intelligence. These trends are […]

Minus words for PMax campaigns in Google Ads

Artificial intelligence is increasingly being added to the functionality of information systems, and the world’s largest e-commerce platform Google Ads […]