Blog / AI
What ChatGPT Shopping is and why all of a sudden it matters
ChatGPT started as a general-purpose assistant: a spot to request a rapid recipe, a snippet of code, or an explanation […]
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Get a free growth strategyAd Smarter, Not Harder: Contextual PPC in 2025
In today’s ADV Advantage blog post we’ll explore how contextual orientation is driving multimedia ad evolution in Google Ads and why […]
AI-Generated Creative: A Practical Field Guide for Small Businesses
The term generative content has travelled a long way in just half a year. In January 2025, Google Marketing Live […]
How AI and Midjourney are changing Meta Ads
The world today is full of AI tools that are actively changing business processes and everyday life. From chatbots to […]
Understanding Smart Bidding in Google Ads
Smart Bidding is the next stage in the development of a PPC specialist and Google Ads account after learning all […]
Using AI to optimize Merchant Center product feed
Each of the last few years has been a year of artificial intelligence. From the moment of its emergence to […]
Bidding on Google Ads: The power of the manual versus the magic of the automatic
Google Ads campaigns require not only creativity in content, but also an understanding of effective bid management strategies. The right […]
Innovation revolution: How AI is impacting business and changing the game
Modern business is gradually beginning to understand the ways to use the limitless possibilities of artificial intelligence. These trends are […]
Minus words for PMax campaigns in Google Ads
Artificial intelligence is increasingly being added to the functionality of information systems, and the world’s largest e-commerce platform Google Ads […]