Blog / PPC
PPC Psychographics: Targeting Mindsets, Not Just Demographics
For years, PPC (Pay-Per-Click) advertising has leaned heavily on standard demographic targeting — age, gender, income, geography. These parameters are […]
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The Automation Tsunami: Are We Still in Charge?
The world of PPC isn’t what it used to be. Remember when we had full control over keywords, bids, and […]
Targeting options for a PPC specialist
Pay-Per-Click (PPC) advertising is one of the most effective ways to attract a target audience and increase your business’s visibility. […]
I want more conversions: How to optimize your landing page and double your profits
The main goal of creating a one-page landing page is to get quick sales of a particular group of goods […]
The role of statistics and its application in digital marketing
Are statistics the most important element in offline and online marketing? Yes and no. Marketing has always been based on […]
The magic of PPC: How to choose the best agency for your business and impress your competitors
Internet advertising has become a necessity for any modern business, and the PPC (Pay-Per-Click) system in Google Ads is an […]
Optimizing your first Google Ads campaign
Congratulations on the launch of your first advertising campaign! At this stage, it’s common for the rapid growth in conversions […]
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Get a free growth strategyTargeting options for a PPC specialist
Pay-Per-Click (PPC) advertising is one of the most effective ways to attract a target audience and increase your business’s visibility. […]
I want more conversions: How to optimize your landing page and double your profits
The main goal of creating a one-page landing page is to get quick sales of a particular group of goods […]
The role of statistics and its application in digital marketing
Are statistics the most important element in offline and online marketing? Yes and no. Marketing has always been based on […]
The magic of PPC: How to choose the best agency for your business and impress your competitors
Internet advertising has become a necessity for any modern business, and the PPC (Pay-Per-Click) system in Google Ads is an […]
Optimizing your first Google Ads campaign
Congratulations on the launch of your first advertising campaign! At this stage, it’s common for the rapid growth in conversions […]
How to check if your website is ready to launch Google Ads?
How important is the quality of a website for launching advertising? This question is asked regularly by small online business […]
Define the differences between remarketing and retargeting
Even experienced marketers use the terms remarketing and retargeting interchangeably. In fact, the concepts, which are similar in meaning, have […]
Google Discovery and its differences from the Display Network
As of today, marketers have 8 types of advertising campaigns available in their Google Ads accounts, which differ in their […]
5 working PPC techniques for B2B companies
Today’s progressive technology space is more and more discovering the B2B companies’ benefits of well-run PPC strategies. The tools which […]