Blog / PMAX

PMAX Transparency: Cracks In The Black Box

For years, performance marketers learned to make peace with opacity. Automated systems delivered revenue, but rarely told us how. In […]

13.08.2025
20 min read
Read more

Most recent industry insights

How to Reboot Your PMax Campaign in Google Ads

At ADV Advantage, we know that Performance Max isn’t just another Google Ads format — it’s a whole new center […]

Feed-Only Performance Max: when the feed does it all

Performance Max already sounds like something revolutionary. Google introduced a world where artificial intelligence decides who sees what, when, and […]

PMax: a Practical Guide to Higher Return without the Black-Box Blues

Why Performance Max matters in 2025 Performance Max (PMAX) is Google’s newest campaign type that lets one budget, one set […]

Minus words for PMax campaigns in Google Ads

Artificial intelligence is increasingly being added to the functionality of information systems, and the world’s largest e-commerce platform Google Ads […]

Boost your effectiveness

We help businesses prosper throughout the marketing funnel to surge revenue, improve brand visibility and grow their customer base.

Get a free growth strategy

Feed-Only Performance Max: when the feed does it all

Performance Max already sounds like something revolutionary. Google introduced a world where artificial intelligence decides who sees what, when, and […]

PMax: a Practical Guide to Higher Return without the Black-Box Blues

Why Performance Max matters in 2025 Performance Max (PMAX) is Google’s newest campaign type that lets one budget, one set […]

Minus words for PMax campaigns in Google Ads

Artificial intelligence is increasingly being added to the functionality of information systems, and the world’s largest e-commerce platform Google Ads […]