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PMAX Transparency: Cracks In The Black Box
For years, performance marketers learned to make peace with opacity. Automated systems delivered revenue, but rarely told us how. In […]
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Feed-Only Performance Max: when the feed does it all
Performance Max already sounds like something revolutionary. Google introduced a world where artificial intelligence decides who sees what, when, and […]
PMAX
PMax: a Practical Guide to Higher Return without the Black-Box Blues
Why Performance Max matters in 2025 Performance Max (PMAX) is Google’s newest campaign type that lets one budget, one set […]
PMAX
Minus words for PMax campaigns in Google Ads
Artificial intelligence is increasingly being added to the functionality of information systems, and the world’s largest e-commerce platform Google Ads […]