Blog / Growth Strategy
AI-Generated Creative: A Practical Field Guide for Small Businesses
The term generative content has travelled a long way in just half a year. In January 2025, Google Marketing Live […]
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PPC Psychographics: Targeting Mindsets, Not Just Demographics
For years, PPC (Pay-Per-Click) advertising has leaned heavily on standard demographic targeting — age, gender, income, geography. These parameters are […]
How Sports Advertising Turns Fans into Loyal Customers
Big Passion Means Big Audience Let’s be real: finding a more emotionally invested audience than sports fans is tough. They […]
Target audience segmentation: how to speak the language of the client
What is target audience segmentation? Target audience segmentation is not just a buzzword from marketing textbooks, but a real necessity […]
Cross-platform remarketing: how to get your customer back wherever they are
What is cross-platform remarketing? Imagine this: a user visits your website, browses your products, even puts something in the cart, […]
The 1-Second Rule: How to Capture User Attention Fast
Did you know that the average human concentration time is less than that of a goldfish? In 2015, researchers from […]
How VPN makes life better for advertisers
Imagine a marketer working on an international advertising campaign. They research markets, analyze user behavior, and test content in different […]
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Get a free growth strategyHow Sports Advertising Turns Fans into Loyal Customers
Big Passion Means Big Audience Let’s be real: finding a more emotionally invested audience than sports fans is tough. They […]
Target audience segmentation: how to speak the language of the client
What is target audience segmentation? Target audience segmentation is not just a buzzword from marketing textbooks, but a real necessity […]
Cross-platform remarketing: how to get your customer back wherever they are
What is cross-platform remarketing? Imagine this: a user visits your website, browses your products, even puts something in the cart, […]
The 1-Second Rule: How to Capture User Attention Fast
Did you know that the average human concentration time is less than that of a goldfish? In 2015, researchers from […]
How VPN makes life better for advertisers
Imagine a marketer working on an international advertising campaign. They research markets, analyze user behavior, and test content in different […]
Hyperlocal Marketing: How to Attract Local Customers
For many years, local businesses have remained in the shadows compared to global businesses in terms of advertising investment. Indeed, […]
Budget size doesn’t matter: how to get the most out of PPC
Today’s contextual advertising industry dictates its own rules for businesses. It doesn’t even matter how big it is, because every […]
Click Fraud in PPC Advertising: Threats and Prevention
Fake clicks (or click fraud) in PPC (Pay-Per-Click) advertising refer to intentional or fraudulent clicks on ads with the purpose […]
3 marketing tactics that will become outdated in 2025
At the end of 2024, your author of the ADV Advantage blog article also could not resist the temptation to […]
The secret of successful marketing: traditional methods and digital tools
If you’ve been avoiding using traditional or online marketing for some reason, this ADV Advantage blog post aims to convince […]
How to identify the target audience and create a customer profile
How much time do you spend on researching the ideal customer for your or your client’s business? If you are […]
The influence of emotional content on the perception of Google advertising
There is a lot of discussion about consumer psychology in advertising in marketing circles, which is becoming even more vivid […]
Key stages of the brand penetration strategy: from analysis to monitoring
Introducing a new brand or product to the market is a complex task that requires careful planning and a strategic […]
Benefits of advertising on Google Maps for business: How to set up
Advertising on Google Maps is a powerful tool that allows businesses to capture the attention of customers when they are […]
Achieving success in PPC advertising by understanding the B2B client
The competitive environment of PPC marketing requires a clear understanding of the goals of marketing activities. Failure to understand the […]
How to get reviews for your business and understand buyer behavior
Getting user reviews is a key element of a successful strategy for online businesses. Reviews not only provide information about […]
From anonymity to recognition: how to increase brand awareness with Google Ads
In today’s world, where business competition is extremely high, increasing brand awareness is becoming an important part of any company’s […]
Innovation revolution: How AI is impacting business and changing the game
Modern business is gradually beginning to understand the ways to use the limitless possibilities of artificial intelligence. These trends are […]
How to create ads on competitors in Google Ads
An e-commerce marketing strategy involves many ways to customize advertising, including targeting competitors. This approach has its advantages and disadvantages, […]
How to improve your website’s Quality Score?
In the constantly changing environment of Google Advertising, the importance of Quality Score in contextual advertising optimization always remains constant, […]
Warning. Google considers your website to be spam
Sometimes it is quite unpleasant to find yourself searching for information, when you are short on time and the integrity […]
7 non-obvious ways to be the first in digital PPC advertising
The biggest challenge of digital marketing is the dynamic and constantly evolving environment that forces marketers to look for more […]
The role of a PPC specialist: how to be successful in paid advertising
Hoping to improve their website’s rankings through organic traffic alone, most companies make the same mistake – they invest unlimited […]