Blog / Google Ads
CPV in Google Ads: When a View Becomes Currency
Imagine you’re not paying for clicks, impressions, or conversions. You’re paying just for someone to… watch. That’s CPV — Cost […]
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Target audience segmentation: how to speak the language of the client
What is target audience segmentation? Target audience segmentation is not just a buzzword from marketing textbooks, but a real necessity […]
Optimization of your Google Ads account: What are ad modifiers?
The greatest success for search advertising is to remain relevant regardless of user requests. The path to this success is […]
Understanding Smart Bidding in Google Ads
Smart Bidding is the next stage in the development of a PPC specialist and Google Ads account after learning all […]
These hidden issues are killing your conversions, seriously
An optimized landing page, detailed work with keywords and minus words, and proper work with bidding at the auction are […]
All about Google banner ads: How to stand out with your own creatives?
Traditional outdoor banner advertising has successfully integrated into the digital world, as it is hard to imagine websites without it. […]
Mobile App Marketing in Google Ads
How many marketers does it take to launch an app? One to write a catchy description, and twenty to explain […]
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Get a free growth strategyOptimization of your Google Ads account: What are ad modifiers?
The greatest success for search advertising is to remain relevant regardless of user requests. The path to this success is […]
Understanding Smart Bidding in Google Ads
Smart Bidding is the next stage in the development of a PPC specialist and Google Ads account after learning all […]
These hidden issues are killing your conversions, seriously
An optimized landing page, detailed work with keywords and minus words, and proper work with bidding at the auction are […]
All about Google banner ads: How to stand out with your own creatives?
Traditional outdoor banner advertising has successfully integrated into the digital world, as it is hard to imagine websites without it. […]
Mobile App Marketing in Google Ads
How many marketers does it take to launch an app? One to write a catchy description, and twenty to explain […]
Bidding on Google Ads: The power of the manual versus the magic of the automatic
Google Ads campaigns require not only creativity in content, but also an understanding of effective bid management strategies. The right […]
Performance Max with Google ADS: Marketers and Artificial Intelligence
For more than a year now, the Performance Max Google Ads, a universal type of advertising campaign, has taken over […]
Google Ads Audit Checklist: a step-by-step guide
Performing a Google Ads Account Audit is essential for both experts in contextual advertising and business owners who handle their […]
A Step-by-Step Guide to Google Ads Seller Rating and Product Reviews
In our latest article, we present a detailed step-by-step guide on how to effectively incorporate and uphold seller and product […]
What is audience targeting in Google Ads?
Audience targeting in Google Ads is a strategic approach to an advertising campaign aimed at maximizing the attention of the […]
Google Shopping Setup Guide for eCommerce Businesses
Have you ever found yourself searching for a specific product and faced the challenge of choosing from various brands and […]