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Being first in Google Ads doesn’t always mean winning

In the Google Ads dashboard, the number “1” looks tempting. It whispers: “This is the top of the search results. […]

Roman Yakovchuk
08.07.2025
12 min read
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Most Recent

Being first in Google Ads doesn’t always mean winning

In the Google Ads dashboard, the number “1” looks tempting. It whispers: “This is the top of the search results. […]

AI-Generated Creative: A Practical Field Guide for Small Businesses

The term generative content has travelled a long way in just half a year. In January 2025, Google Marketing Live […]

PMax: a Practical Guide to Higher Return without the Black-Box Blues

Why Performance Max matters in 2025 Performance Max (PMAX) is Google’s newest campaign type that lets one budget, one set […]

AI Overviews: the new search-layer every PPC specialist must account for

Introduction In May 2024 Google officially moved AI Overviews from the experimental Labs environment to the core results page. The […]

PPC Psychographics: Targeting Mindsets, Not Just Demographics

For years, PPC (Pay-Per-Click) advertising has leaned heavily on standard demographic targeting — age, gender, income, geography. These parameters are […]

CPV in Google Ads: When a View Becomes Currency

Imagine you’re not paying for clicks, impressions, or conversions. You’re paying just for someone to… watch. That’s CPV — Cost […]

The Evolution and Rise of UGC: From Casual Reviews to a Marketing Phenomenon

User Generated Content (UGC) wasn’t born in a marketing lab — it emerged as a natural evolution of consumer behavior. […]

Is Search Advertising Dying in eCommerce?

When “buy sneakers online” ruled the game There was a time when launching a search campaign in Google Ads was […]

The Automation Tsunami: Are We Still in Charge?

The world of PPC isn’t what it used to be. Remember when we had full control over keywords, bids, and […]

How Sports Advertising Turns Fans into Loyal Customers

Big Passion Means Big Audience Let’s be real: finding a more emotionally invested audience than sports fans is tough. They […]

How AI and Midjourney are changing Meta Ads

The world today is full of AI tools that are actively changing business processes and everyday life. From chatbots to […]

Target audience segmentation: how to speak the language of the client

What is target audience segmentation? Target audience segmentation is not just a buzzword from marketing textbooks, but a real necessity […]

Cross-platform remarketing: how to get your customer back wherever they are

What is cross-platform remarketing? Imagine this: a user visits your website, browses your products, even puts something in the cart, […]

The 1-Second Rule: How to Capture User Attention Fast

Did you know that the average human concentration time is less than that of a goldfish? In 2015, researchers from […]

How VPN makes life better for advertisers

Imagine a marketer working on an international advertising campaign. They research markets, analyze user behavior, and test content in different […]

Optimization of your Google Ads account: What are ad modifiers?

The greatest success for search advertising is to remain relevant regardless of user requests. The path to this success is […]

Hyperlocal Marketing: How to Attract Local Customers

For many years, local businesses have remained in the shadows compared to global businesses in terms of advertising investment. Indeed, […]

Budget size doesn’t matter: how to get the most out of PPC

Today’s contextual advertising industry dictates its own rules for businesses. It doesn’t even matter how big it is, because every […]

Understanding Smart Bidding in Google Ads

Smart Bidding is the next stage in the development of a PPC specialist and Google Ads account after learning all […]

Click Fraud in PPC Advertising: Threats and Prevention

Fake clicks (or click fraud) in PPC (Pay-Per-Click) advertising refer to intentional or fraudulent clicks on ads with the purpose […]

Using AI to optimize Merchant Center product feed

Each of the last few years has been a year of artificial intelligence. From the moment of its emergence to […]

3 marketing tactics that will become outdated in 2025

At the end of 2024, your author of the ADV Advantage blog article also could not resist the temptation to […]

The secret of successful marketing: traditional methods and digital tools

If you’ve been avoiding using traditional or online marketing for some reason, this ADV Advantage blog post aims to convince […]

These hidden issues are killing your conversions, seriously

An optimized landing page, detailed work with keywords and minus words, and proper work with bidding at the auction are […]

All about Google banner ads: How to stand out with your own creatives?

Traditional outdoor banner advertising has successfully integrated into the digital world, as it is hard to imagine websites without it. […]

Targeting options for a PPC specialist

Pay-Per-Click (PPC) advertising is one of the most effective ways to attract a target audience and increase your business’s visibility. […]

How to identify the target audience and create a customer profile

How much time do you spend on researching the ideal customer for your or your client’s business? If you are […]

How to Optimize Google Ads for Black Friday: Strategies and Tools

Are Google’s automated solutions enough to benefit from the discount season, such as 11.11, Black Friday, or Cyber Monday? According […]

Do not underestimate Dynamic Search Ads

When forming the search feed, Google Search values the relevance of the result to the user’s query the most. This […]

Mobile App Marketing in Google Ads

How many marketers does it take to launch an app? One to write a catchy description, and twenty to explain […]

Discounted products in Google Shopping: How to stand out from the competition?

The approaching shopping season is the best time to get a large number of conversions for product groups that have […]

The influence of emotional content on the perception of Google advertising

There is a lot of discussion about consumer psychology in advertising in marketing circles, which is becoming even more vivid […]

Key stages of the brand penetration strategy: from analysis to monitoring

Introducing a new brand or product to the market is a complex task that requires careful planning and a strategic […]

Benefits of advertising on Google Maps for business: How to set up

Advertising on Google Maps is a powerful tool that allows businesses to capture the attention of customers when they are […]

Google Tag Manager: Popular tags and variables for web analytics

Google Tag Manager (GTM) is a powerful tool for managing tags on a website without the need to interfere with […]

Bidding on Google Ads: The power of the manual versus the magic of the automatic

Google Ads campaigns require not only creativity in content, but also an understanding of effective bid management strategies. The right […]

Achieving success in PPC advertising by understanding the B2B client

The competitive environment of PPC marketing requires a clear understanding of the goals of marketing activities. Failure to understand the […]

How to get reviews for your business and understand buyer behavior

Getting user reviews is a key element of a successful strategy for online businesses. Reviews not only provide information about […]

I want more conversions: How to optimize your landing page and double your profits

The main goal of creating a one-page landing page is to get quick sales of a particular group of goods […]

From anonymity to recognition: how to increase brand awareness with Google Ads

In today’s world, where business competition is extremely high, increasing brand awareness is becoming an important part of any company’s […]

Innovation revolution: How AI is impacting business and changing the game

Modern business is gradually beginning to understand the ways to use the limitless possibilities of artificial intelligence. These trends are […]

The role of statistics and its application in digital marketing

Are statistics the most important element in offline and online marketing? Yes and no. Marketing has always been based on […]

The importance of using email newsletters for online business

Modern online business has become extremely competitive, and the right marketing tool can give you a competitive edge. One of […]

The magic of PPC: How to choose the best agency for your business and impress your competitors

Internet advertising has become a necessity for any modern business, and the PPC (Pay-Per-Click) system in Google Ads is an […]

Optimizing your first Google Ads campaign

Congratulations on the launch of your first advertising campaign! At this stage, it’s common for the rapid growth in conversions […]

How to create ads on competitors in Google Ads

An e-commerce marketing strategy involves many ways to customize advertising, including targeting competitors. This approach has its advantages and disadvantages, […]

A quick way to increase your CTR in Google Ads

Google Ads search ads are a powerful tool for generating conversions. This type of advertising campaign is one of the […]

Minus words for PMax campaigns in Google Ads

Artificial intelligence is increasingly being added to the functionality of information systems, and the world’s largest e-commerce platform Google Ads […]

Selection of keywords for search advertising in 3 stages

Search engine advertising is based on the mandatory use of keywords, the correct selection of which affects the success of […]

How to check if your website is ready to launch Google Ads?

How important is the quality of a website for launching advertising? This question is asked regularly by small online business […]

Define the differences between remarketing and retargeting

Even experienced marketers use the terms remarketing and retargeting interchangeably. In fact, the concepts, which are similar in meaning, have […]

How to improve your website’s Quality Score?

In the constantly changing environment of Google Advertising, the importance of Quality Score in contextual advertising optimization always remains constant, […]

Warning. Google considers your website to be spam

Sometimes it is quite unpleasant to find yourself searching for information, when you are short on time and the integrity […]

The importance of keywords in paid search

Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same […]

7 non-obvious ways to be the first in digital PPC advertising

The biggest challenge of digital marketing is the dynamic and constantly evolving environment that forces marketers to look for more […]

Google Discovery and its differences from the Display Network

As of today, marketers have 8 types of advertising campaigns available in their Google Ads accounts, which differ in their […]

5 working PPC techniques for B2B companies

Today’s progressive technology space is more and more discovering the B2B companies’ benefits of well-run PPC strategies. The tools which […]

The role of a PPC specialist: how to be successful in paid advertising

Hoping to improve their website’s rankings through organic traffic alone, most companies make the same mistake – they invest unlimited […]

Performance Max with Google ADS: Marketers and Artificial Intelligence

For more than a year now, the Performance Max Google Ads, a universal type of advertising campaign, has taken over […]

Google Ads Audit Checklist: a step-by-step guide

Performing a Google Ads Account Audit is essential for both experts in contextual advertising and business owners who handle their […]

A Step-by-Step Guide to Google Ads Seller Rating and Product Reviews

In our latest article, we present a detailed step-by-step guide on how to effectively incorporate and uphold seller and product […]

Free Product Listings by Google: The future in e-commerce

Today, we’re going to take a look at Google Free Product Listings, a program that provides organic shopping results within […]

What is audience targeting in Google Ads?

Audience targeting in Google Ads is a strategic approach to an advertising campaign aimed at maximizing the attention of the […]

Google Shopping Setup Guide for eCommerce Businesses

Have you ever found yourself searching for a specific product and faced the challenge of choosing from various brands and […]

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Google Ads posts

CPV in Google Ads: When a View Becomes Currency

Imagine you’re not paying for clicks, impressions, or conversions. You’re paying just for someone to… watch. That’s CPV — Cost […]

Target audience segmentation: how to speak the language of the client

What is target audience segmentation? Target audience segmentation is not just a buzzword from marketing textbooks, but a real necessity […]

Optimization of your Google Ads account: What are ad modifiers?

The greatest success for search advertising is to remain relevant regardless of user requests. The path to this success is […]

Understanding Smart Bidding in Google Ads

Smart Bidding is the next stage in the development of a PPC specialist and Google Ads account after learning all […]

These hidden issues are killing your conversions, seriously

An optimized landing page, detailed work with keywords and minus words, and proper work with bidding at the auction are […]

All about Google banner ads: How to stand out with your own creatives?

Traditional outdoor banner advertising has successfully integrated into the digital world, as it is hard to imagine websites without it. […]

Mobile App Marketing in Google Ads

How many marketers does it take to launch an app? One to write a catchy description, and twenty to explain […]

Bidding on Google Ads: The power of the manual versus the magic of the automatic

Google Ads campaigns require not only creativity in content, but also an understanding of effective bid management strategies. The right […]

Performance Max with Google ADS: Marketers and Artificial Intelligence

For more than a year now, the Performance Max Google Ads, a universal type of advertising campaign, has taken over […]

Google Ads Audit Checklist: a step-by-step guide

Performing a Google Ads Account Audit is essential for both experts in contextual advertising and business owners who handle their […]

A Step-by-Step Guide to Google Ads Seller Rating and Product Reviews

In our latest article, we present a detailed step-by-step guide on how to effectively incorporate and uphold seller and product […]

What is audience targeting in Google Ads?

Audience targeting in Google Ads is a strategic approach to an advertising campaign aimed at maximizing the attention of the […]

Google Shopping Setup Guide for eCommerce Businesses

Have you ever found yourself searching for a specific product and faced the challenge of choosing from various brands and […]

Growth Strategy posts

Being first in Google Ads doesn’t always mean winning

In the Google Ads dashboard, the number “1” looks tempting. It whispers: “This is the top of the search results. […]

AI-Generated Creative: A Practical Field Guide for Small Businesses

The term generative content has travelled a long way in just half a year. In January 2025, Google Marketing Live […]

PPC Psychographics: Targeting Mindsets, Not Just Demographics

For years, PPC (Pay-Per-Click) advertising has leaned heavily on standard demographic targeting — age, gender, income, geography. These parameters are […]

How Sports Advertising Turns Fans into Loyal Customers

Big Passion Means Big Audience Let’s be real: finding a more emotionally invested audience than sports fans is tough. They […]

Target audience segmentation: how to speak the language of the client

What is target audience segmentation? Target audience segmentation is not just a buzzword from marketing textbooks, but a real necessity […]

Cross-platform remarketing: how to get your customer back wherever they are

What is cross-platform remarketing? Imagine this: a user visits your website, browses your products, even puts something in the cart, […]

The 1-Second Rule: How to Capture User Attention Fast

Did you know that the average human concentration time is less than that of a goldfish? In 2015, researchers from […]

How VPN makes life better for advertisers

Imagine a marketer working on an international advertising campaign. They research markets, analyze user behavior, and test content in different […]

Hyperlocal Marketing: How to Attract Local Customers

For many years, local businesses have remained in the shadows compared to global businesses in terms of advertising investment. Indeed, […]

Budget size doesn’t matter: how to get the most out of PPC

Today’s contextual advertising industry dictates its own rules for businesses. It doesn’t even matter how big it is, because every […]

Click Fraud in PPC Advertising: Threats and Prevention

Fake clicks (or click fraud) in PPC (Pay-Per-Click) advertising refer to intentional or fraudulent clicks on ads with the purpose […]

3 marketing tactics that will become outdated in 2025

At the end of 2024, your author of the ADV Advantage blog article also could not resist the temptation to […]

The secret of successful marketing: traditional methods and digital tools

If you’ve been avoiding using traditional or online marketing for some reason, this ADV Advantage blog post aims to convince […]

How to identify the target audience and create a customer profile

How much time do you spend on researching the ideal customer for your or your client’s business? If you are […]

The influence of emotional content on the perception of Google advertising

There is a lot of discussion about consumer psychology in advertising in marketing circles, which is becoming even more vivid […]

Key stages of the brand penetration strategy: from analysis to monitoring

Introducing a new brand or product to the market is a complex task that requires careful planning and a strategic […]

Benefits of advertising on Google Maps for business: How to set up

Advertising on Google Maps is a powerful tool that allows businesses to capture the attention of customers when they are […]

Achieving success in PPC advertising by understanding the B2B client

The competitive environment of PPC marketing requires a clear understanding of the goals of marketing activities. Failure to understand the […]

How to get reviews for your business and understand buyer behavior

Getting user reviews is a key element of a successful strategy for online businesses. Reviews not only provide information about […]

From anonymity to recognition: how to increase brand awareness with Google Ads

In today’s world, where business competition is extremely high, increasing brand awareness is becoming an important part of any company’s […]

Innovation revolution: How AI is impacting business and changing the game

Modern business is gradually beginning to understand the ways to use the limitless possibilities of artificial intelligence. These trends are […]

How to create ads on competitors in Google Ads

An e-commerce marketing strategy involves many ways to customize advertising, including targeting competitors. This approach has its advantages and disadvantages, […]

How to improve your website’s Quality Score?

In the constantly changing environment of Google Advertising, the importance of Quality Score in contextual advertising optimization always remains constant, […]

Warning. Google considers your website to be spam

Sometimes it is quite unpleasant to find yourself searching for information, when you are short on time and the integrity […]

7 non-obvious ways to be the first in digital PPC advertising

The biggest challenge of digital marketing is the dynamic and constantly evolving environment that forces marketers to look for more […]

The role of a PPC specialist: how to be successful in paid advertising

Hoping to improve their website’s rankings through organic traffic alone, most companies make the same mistake – they invest unlimited […]

PPC posts

PPC Psychographics: Targeting Mindsets, Not Just Demographics

For years, PPC (Pay-Per-Click) advertising has leaned heavily on standard demographic targeting — age, gender, income, geography. These parameters are […]

The Automation Tsunami: Are We Still in Charge?

The world of PPC isn’t what it used to be. Remember when we had full control over keywords, bids, and […]

Targeting options for a PPC specialist

Pay-Per-Click (PPC) advertising is one of the most effective ways to attract a target audience and increase your business’s visibility. […]

I want more conversions: How to optimize your landing page and double your profits

The main goal of creating a one-page landing page is to get quick sales of a particular group of goods […]

The role of statistics and its application in digital marketing

Are statistics the most important element in offline and online marketing? Yes and no. Marketing has always been based on […]

The magic of PPC: How to choose the best agency for your business and impress your competitors

Internet advertising has become a necessity for any modern business, and the PPC (Pay-Per-Click) system in Google Ads is an […]

Optimizing your first Google Ads campaign

Congratulations on the launch of your first advertising campaign! At this stage, it’s common for the rapid growth in conversions […]

How to check if your website is ready to launch Google Ads?

How important is the quality of a website for launching advertising? This question is asked regularly by small online business […]

Define the differences between remarketing and retargeting

Even experienced marketers use the terms remarketing and retargeting interchangeably. In fact, the concepts, which are similar in meaning, have […]

Google Discovery and its differences from the Display Network

As of today, marketers have 8 types of advertising campaigns available in their Google Ads accounts, which differ in their […]

5 working PPC techniques for B2B companies

Today’s progressive technology space is more and more discovering the B2B companies’ benefits of well-run PPC strategies. The tools which […]

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