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At the end of 2024, your author of the ADV Advantage blog article also could not resist the temptation to summarize the year, which inspired this article. What are we talking about?
Today we will identify which tactics, such as keywords, search engine optimization, and blogging, will gradually die in 2025. However, this is not a reason to abandon them, but rather to learn more in order to take advantage of their advantages and disadvantages in time.
Mass marketing: is it really still alive?
Mass marketing is a strategy for promoting goods or services aimed at a wide audience, regardless of its demographic, social or behavioral characteristics. The main idea of mass marketing is to reach as many people as possible at the same time by offering a universal product or service that meets the basic needs of most consumers.
This strategy is based on the assumption that all people have similar needs, and therefore they can be offered a single solution that will be acceptable to the majority. Typically, mass marketing uses standard communication media that reach a wide audience, such as television, radio, print media, outdoor advertising, and online platforms. Mass marketing advertising is usually created in a bright and memorable format to attract the attention of the maximum number of people.
Historically, mass marketing has become popular due to the development of mass communication. It has allowed companies to produce goods on a large scale and achieve significant volume savings, which, in turn, has helped to reduce prices for consumers. Iconic examples of this approach are brands such as Coca-Cola, McDonald’s, or Nike, which have created products associated with certain universal values or lifestyles.
One of the main advantages of mass marketing is its ability to reach a large audience in a relatively short time. This is especially effective for everyday goods such as food, beverages, hygiene products, or basic clothing. Thanks to the wide reach, companies can quickly increase brand awareness and gain a large market share.
There is a clear rule in the modern world: if you sell to everyone, you sell to no one. Current business models have finally reformatted to personalized sales because they clearly see the need for it.
Users are more willing to use the services of a brand if it not only knows your name, but is also able to collect those goods or services in which you are really interested. This creates an emotional connection between you and the brand and a relationship based on trust, which significantly increases the likelihood of conversions.
Mass marketing will definitely die in 2025, but a short time after that it has every chance of being reborn in a new format, so don’t miss this moment. The main reason for this is the massive concern of users about the privacy of their data amid the growing influence of artificial intelligence models. No one wants artificial intelligence to learn from user behavior.
Link Building
Link building, or link building, is the process of getting other sites to link to yours. Think of it like recommendations on the Internet: the more good and reputable sites that “link” to you, the higher your ranking on search engines like Google. This is a key part of SEO, because such links demonstrate to search bots that your site is valuable and worthy of attention.
The main point of link building is to attract high-quality links. These can be natural links, when someone links to your cool content, or those that you have obtained through partnerships or guest posts. It’s important that these links come from reliable sources that have a good reputation.
However, link building is not just about quantity. If the links are coming from spammy or little-known sites, it can work against you. That’s why the focus should be on quality, not quantity. As a result, link building helps your website become more visible, attract more traffic, and even influence the credibility of your brand.
Since search engines are actively fighting artificial link building and the role of generative search is growing, the traditional approach to SEO promotion has every chance of finally losing weight in 2025.
It’s not enough for users to see a link to your website on a reputable resource: the best option is transparent cooperation between brands. It can be joint marketing materials, live events, and live broadcasts that clearly demonstrate cooperation. Search engines have also learned to perceive such interactions, so this is the only way to get visible benefits from link building.
Podcasts: another disappointing forecast for 2025
Marketing through podcasts is a cool way to talk about your brand or product while people listen to their favorite shows. Podcasts have a loyal audience that usually trusts the hosts, so integrating ads looks more natural than banners or standard commercials. Brands can sponsor entire episodes or have them mentioned in the intro, at the end, or even in the hosts’ conversations.
The thing about podcasts is that they are often highly specialized content. There are podcasts about sports, business, technology, or even pets, and this allows brands to find their ideal audience. For example, if you sell running shoes, advertising on a podcast for runners is almost guaranteed to hit the mark.
Such marketing works unobtrusively because podcasts are listened to on the road, in the gym, or at home, and advertising is perceived as part of the conversation. The key is to be organic: it’s better to offer something that will really interest listeners and make your story sound as natural as possible. This builds brand trust and creates a deeper connection with your audience.
However, the main problem with podcasts is that an individual influencer does not have a large audience and it is difficult to clearly define revenue and potential customers. In addition, creating really high-quality content requires much more resources than promoting advertising through other channels.
Promotion through podcasts is a long-term process that requires a detailed understanding of the brand’s goals and future. Podcasts have to fulfill a slightly larger role than just sales, although popular video formats like Reels and short videos on TikTok are best suited for podcast promotion. Interestingly, with the growing influence of AI content, authentic content can be a breath of fresh air for tired users.
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