Challenge

To ensure an increase in the number of transactions and income while maintaining ROAS indicators.

Client

NIASHA is an online cosmetics store in Switzerland specializing in Korean brands. More than 70 product brands are represented in the store.

Project

The client has been in business since 2018, and ADV Advantage was contacted in late 2022 to increase sales while maintaining their goals of maintaining ROI. Although the client had previously worked with several advertising agencies, he had not received a satisfactory level of sales. Taking into account the specifics of the industry, we used all available optimization tools. As a result, the solution increased the client’s profit by more than 500%.

Our Solution

• For the most important tasks, were confirmed and implemented.
• Vikorized all available versions of the site for advertising.
• An advertising campaign was created for the skin language.
• Optimized product feeds for Merchant Center.
• Segmented products and brands with liquidity.
• Implementation of educational programs about goods from the Merchant Center.
• Creation of search campaigns for brands and categories.

The client had problems approving the goods. More than 26% of products were rejected. Most products violated Google’s advertising rules.

Detailed optimization of feed content was carried out. Almost all problems were solved.

• Visibility: Products with high ratings are more frequently shown in searches.
• Customer Trust: A high rating increases trust and the propensity to purchase.
• Conversion: Products with better reviews typically have a higher conversion rate.
• Comparison with Competitors: Positive reviews can distinguish a product among competitive offerings.

Distribution of campaigns on product liquidity makes it possible not to lose sales potential for highly liquid products, and also to maintain the desired profitability in other products.

Created search campaigns for brands and categories in four languages: English, German, French and Italian.

The implementation of the actions described above fully met the client’s objectives.

Sales revenue increased by 392%, along with a 28% increase in ROAS.

The number of transactions rose by 471%.